Roncha
Ana

Ana is an experienced strategic thinker working with established international fashion and lifestyle brands, academia and international organizations. She is a renowned academic specializing in strategic fashion marketing and fashion brand development in a global setting.

Ana holds a PhD in Marketing Management and Design for the Fashion Industry and has previous degrees in Communication with a focus on Fashion. She is a Course Director for the London College of Fashion’s flagship Masters in Strategic Fashion Marketing and lectures in the fields of Fashion Business Strategies, Global Luxury Branding, Marketing Communications and Management, as well as Sustainable Fashion Business Strategy.
Ana has collaborated with the World Economic Forum and Accenture on projects related to the Future of Retail, Business Model Innovation and the Impact of Technology and Changing Consumer Demand for the Fashion and Lifestyle industries. 

Ana holds a Post-Doctoral Research Fellowship in Enterprise and Innovation, is a fellow of the HEA and her research has been published in academic journals and featured in conferences worldwide. Co-author of the book “Fashion Management: A Strategic Approach” as well as the Case Centre’s best-selling case study on Ethics and Social Responsibility 2018 and 2019.