Professor in Marketing and Sustainable Business at the British School of Fashion, Natascha Radclyffe-Thomas is a National Teaching Fellow, Vice Chair of The Costume Society and Editor-in-Chief for Bloomsbury Fashion Business Case Studies. Natascha’s cross-disciplinary research spans creative industries practice; sustainable fashion; social enterprise and responsible business; cultural heritage, consumer behaviour and international fashion marketing. Natascha has extensive experience teaching in Europe, Asia and North America and is an award-winning case study author and co-author of Fashion Management: A Strategic Approach (Palgrave Macmillan). Natascha has presented at conferences internationally and her publications have appeared in journals including the Journal of Fashion Management and Psychology Aesthetics Creativity and the Arts. Natascha is a contributor to industry and media pieces on fashion business and consumer behaviour including for the BBC, SHOWstudio and The Ellen MacArthur Foundation.