Agata Zalewska (Independent researcher, costume designer). Loss and Revival of Visual Identity
I have been looking into the losses of our ‘looks’ during lock down: irrelevance of formal, professional and evening wear, a dent it makes in identity and the revival of visual identity in the new reality. Things that visually ‘defined’ us are now irrelevant and inadequate... So, how to be ‘ourselves’ in the ’new normal’? It’s like the reality was a film and the script changed overnight. I’ve drafted a 5-step tool to investigate one’s visual essence and revive visual identity in the new, emerging reality. Borrowing from my film costume design background, where scripts change often. I will be happy to present the framework and first findings of my case-study.