Ingun Grimstad Klepp (Consumption Research Norway at Oslo Metropolitan University). In the Lack of Occasions

The number of clothes sold in Norway has fallen significantly during the covid-19 period. In many countries, people have been in lockdown, shops are closed and there is a simple explanation for the decrease in sales: it has not been possible to buy clothes. But is it that simple? In Norway, people were still allowed outside their homes, and the stores were open and without restrictions throughout the period. Another explanation is that there has been much fewer opportunities to wear clothes. Parties, meetings, travels, birthdays and celebrations, and funerals have either been cancelled or had very few participants. However, the rise of digital work meetings, digital weddings and digital disputations, taking place from the home, could potentially imply that some occasions are still alive, but it has been shaped the lockdown situation.

Ingun Grimstad Klepp>>